Customer persuasion is far more complicated than you may initially think. The obvious tactic is to really lay it on thick and try all the sales tactics in the book….
Optimise and Grow Online
It’s easy to see why more and more businesses are turning to e-commerce to provide their target markets with the products and services they need. Online shopping continues to rise,…
The rise of the digital age, instant access to help, advice and mentoring and a general can-do spirit of entrepreneurship have made it easier than ever to enter the world…
There’s no doubt that digital marketing can be a helpful tool in growing your business and strengthening your relationship with your target market. But, just because you’re “doing” content marketing…
What are customer touchpoints? They’re the many points of customer contact that your business encounters from beginning to end. This includes things like seeing your post on social media, visiting…
Many marketing gurus use the terms customer, client, and consumer interchangeably. But it turns out that they all have slightly different meanings. Yes, people will understand what you mean if…
Automated marketing offered businesses something almost irresistible: the ability to send out emails on a schedule without having to devote any labour to the process. Automated emails save businesses money…
In the past, businesses found it much easier to compartmentalise customer experience. It began when they walked through the front door and ended when they walked out. But today, thanks…
Happy new year! I always like to look back on the past year and review what went well (and what didn’t), especially with regards to my business. The year flew by…