Creating an awesome customer experience doesn’t have to something big, technical, or expensive. As we all know, it’s the little things that can make the biggest difference. So I want…
Optimise and Grow Online
In a previous article I shared how you can discover what your customers really want, and to expand on that in this article I’m sharing specifics on simple things you…
Over the past few years, research has continued to prove the benefits of email marketing campaigns for business: low costs, high conversion rates and detailed tracking are all notable features….
If your business is sucking your happiness dry, it’s time to make some changes to alleviate your stress. One way to free up some of your time is to hire…
Dani Gardner helps holistically minded solopreneurs articulate their message, stand out in the marketplace, and grow their business without having to be online all the time. She believes that you…
Customer persuasion is far more complicated than you may initially think. The obvious tactic is to really lay it on thick and try all the sales tactics in the book….
It’s easy to see why more and more businesses are turning to e-commerce to provide their target markets with the products and services they need. Online shopping continues to rise,…
The rise of the digital age, instant access to help, advice and mentoring and a general can-do spirit of entrepreneurship have made it easier than ever to enter the world…
There’s no doubt that digital marketing can be a helpful tool in growing your business and strengthening your relationship with your target market. But, just because you’re “doing” content marketing…
What are customer touchpoints? They’re the many points of customer contact that your business encounters from beginning to end. This includes things like seeing your post on social media, visiting…
Many marketing gurus use the terms customer, client, and consumer interchangeably. But it turns out that they all have slightly different meanings. Yes, people will understand what you mean if…
Automated marketing offered businesses something almost irresistible: the ability to send out emails on a schedule without having to devote any labour to the process. Automated emails save businesses money…