Most people know how to write and type, but not many know how to copywrite. Contrary to popular belief, copywriting is a marketing skill that may take years to cultivate. One will likely go through a lot of copywriting mistakes before becoming an expert. The good news is that there are copywriting...

Did you know the average adult reads at 300 words per minute? That means that a 1,000-word article can take over three minutes for them to read. And many people just aren't that patient when it comes to taking in information. So how do you get them to stick around longer? You...

Did you know that, if done correctly, one page of your website alone can convert visitors? An effective sales pages has the simple intention of turning leads into conversions. If you depend on your website to acquire customers, a sales page is essential. However, plenty of business owners are nervous about copywriting their...

It's estimated that consumers see as much as 5,000 ads in a single day. As a marketer, how do you broadcast your brand in today's digital world? How do you set yourself apart from your competition? You can do so through effective direct response copywriting. The key is to understand your reader. Want...

Are you looking to improve your email marketing game in 2019? Each and every successful business today knows just how important email marketing is to their business. Not only is it useful for staying connected to past and current clients, but it also helps to promote and personalise your brand. Unfortunately, staying current...

Every brand wants staying power. The brands that stay with us are the ones that resonate, that we connect to. And when you are trying to grow your own business defining that brand is a vital piece. You have to know who your potential audience is, what they want from you, and...

Did you know that almost 40 per cent of all product searches start on Google now? That's a pretty big deal if you run an eCommerce business. Take a look at your site statistics. Does it look like nearly 40 per cent of your traffic comes from Google? If you said no,...

Most people spend an average of 2.5 hours a day reading and replying to work-related emails. Then they check their personal email to handle their own affairs and engage with brands they like. They're reading lifestyle and current event newsletters, checking their personal finances, and looking for special offers and...

Happy new year! I always like to look back on the past year and review what went well (and what didn't), especially with regards to my business.  The year flew by but we still managed to get a lot done including sticking to our weekly content creation plan. There are so many things...

Are you trying to scale up your business? Improve your conversion rate or stand out from the competition? Learning how to define your brand helps you refine your focus, improve your business's reputation, and organize your thoughts cohesively. If you want to succeed in the cutthroat entrepreneurial world, strong branding embodies an...

Imagine opening your inbox and seeing a message from a company you don't recognize but they're offering you 10% off if you sign up for their newsletter. While you're not entirely sure you want to sign up, you do want to investigate further to see what they sell. You click on...

78% of local searches completed through a mobile device result in an offline purchase. If your local business isn't ranking in the search engines, you are missing out on buyer traffic. Whether you sell products and services online or if your business is purely brick and mortar, your online listing is...

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