Did you know that almost 40 per cent of all product searches start on Google now? That's a pretty big deal if you run an eCommerce business. Take a look at your site statistics. Does it look like nearly 40 per cent of your traffic comes from Google? If you said no,...

Happy new year! I always like to look back on the past year and review what went well (and what didn't), especially with regards to my business.  The year flew by but we still managed to get a lot done including sticking to our weekly content creation plan. There are so many things...

Are you trying to scale up your business? Improve your conversion rate or stand out from the competition? Learning how to define your brand helps you refine your focus, improve your business's reputation, and organize your thoughts cohesively. If you want to succeed in the cutthroat entrepreneurial world, strong branding embodies an...

Imagine opening your inbox and seeing a message from a company you don't recognize but they're offering you 10% off if you sign up for their newsletter. While you're not entirely sure you want to sign up, you do want to investigate further to see what they sell. You click on...

78% of local searches completed through a mobile device result in an offline purchase. If your local business isn't ranking in the search engines, you are missing out on buyer traffic. Whether you sell products and services online or if your business is purely brick and mortar, your online listing is...

Congratulations, you've just landed a new client! Your digital marketing paid off. You're undoubtedly excited to dive in and start serving them. When you bring a new client in, there's always the hope that this will become a profitable long-term relationship. You may have them for an initial service, but there are...

Launching a startup is one of the most invigorating things you’ll ever do. There’s nothing quite like taking an idea and nurturing and cultivating it into a full-fledged business. But this excitement can sometimes cause us to overlook some of the less glamorous but equally as important aspects of running...

The latest estimates show the number of companies using Google Analytics to range from 30 to 50 million companies. You need to be one of them. Because these companies successfully use Google Business Analytics to grow their sales, grow their customer base, grow their market share. Basically, it's a lot of...

There are only 2 ingredients to successful content production: speed and quality. If you do well enough on quality, all that's left to worry about is speed. So how can you increase production speed without sacrificing content quality? Easy: you work smarter, not harder. In this article, you'll learn how to use...

Looking to increase your sales? Who doesn't? Improving your sales copy can boost your bottom line and help you succeed in today's ultra-competitive online markets. Your sales copy is your best chance to showcase your offerings to potential clients. If your sales pages are not converting, you're losing money. Even if you...

Do you want to be on top of the local search results? Every small business, local to international, yearns to be on top in one way or another, and for you to do that, you need a killer SEO strategy to beat out whoever your competition is. However, you may encounter...

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