Just in case you've missed these little marketing gems on the Facebook page recently, I thought I'd post them here on the blog all in one handy collection so you can save them for when you next have a few minutes to work ON your business. Enjoy...

Video content is the next big thing in online brand visibility and marketing. With free tools and resources readily available to anyone who cares to look, it’s now easier than ever to create your own engaging and exciting video content for your business. You don’t even have to be the creative...

In today's world, if a potential client hears of you, or is considering working with you, they will most likely stalk you online first. One of the first places to do that is a Google search; and generally one of the top results for personal name searches is a LinkedIn...

Is SEO really worth the investment for small businesses? In my opinion, ABSOLUTELY YES! My 'hell yes' opinion is founded on a decade of experience applying even just the basic principles of search engine optimisation to many businesses from a very broad range of industries, and watching them flourish, grow and...

Understanding your Facebook followers is key to gaining engagement, reach, and the all important conversion from your business Facebook page. When I refer to conversion, I'm talking about everything from receiving leads and sales through to clicks on to your website for interesting articles or more information. So often business owners comment: ...

If you are in business the thing you are most likely chasing is customers. You want to find them, tell them about your awesome products or services, and you want them to buy from you. Finding and converting customers is often thought to involve advertising, and while advertising can make...

Not enough time for all your business writing? Regardless of the writing topic I’m teaching about – whether it’s sales pages, opt-ins or social media posts – someone always asks, “How do I find the time???” I get it. I really do. You’re a busy entrepreneur juggling an ever-increasing task list. Even...

404 Pages. We've all seen them. And generally we all get a little frustrated when we come across one because it means that the link we clicked to find out more about something lead to a dead end and we can no longer learn the answers we were seeking. The result?...

Automation is all the rage right now and it's easy to see why. Let's be honest; business owners are busy people and manual sales and marketing is hard, time-consuming, and prone to human error and forgetfulness. So it is no wonder that many businesses are creating automated sales funnels, automated...

Google Analytics. You may have heard of it, you may even have it installed on your website (and if you don't I highly recommend you do - it's free and very very useful), but I'm assuming that you are here reading this post because you haven't really used it for...

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