We've all heard the saying that retaining a customer and creating multi-buyers is a much easier and more cost efficient than acquiring a new customer. In fact, most sources estimate a new customer costs between 4-10x more than retaining an existing customer*. Multiple sources also state that profits are significantly...

Contrary to popular belief, a website is not just about looking nice. Don't get me wrong, an aesthetically pleasing, easy to use, responsive website is important...

Want a great website? Consistency is your greatest weapon. Every minute it seems, there's a new trend popping up in website design. Trends in branding, trends in layout, trends like parallax and sliders, trends in flat colour, trends, trends and more trends. And sure, there'll be some people who take on a new...

Following on from Shalini Nandan's recent post about the importance of having website legals, here are a number of aspects you will need to consider about your website and online presence to include in your website legals. Website legals are important for any business operating in the online space because they...

Spending most of the last 10 years developing and managing many different websites I now have a nice array of go-to plugins to handle some of the basics on each and every WordPress website I work with. I'm sharing a few of my favourites in this post today. So, if you...

When you’re setting up a business—particularly if you’re a solopreneur—there’s always so much to do. You need a website, a brand, content, services or products, processes… the list goes on. One of the biggest items on that list is your website, which requires so much time, energy, and love from you....

In Google Analytics, filters are used to segment the data to include only a specific subset of traffic, to exclude unwanted data, or to replace certain pieces of data. The most filter type is to exclude all data from the IP of your business location so that the reported data doesn't...

SEO is a hot topic. These days it's an important part of any marketing strategy. So today I'm going to walk you through 22 factors that contribute to good SEO on your website and increase your chances of ranking in Google search results - using white-hat methods only. There are plenty more...

Search Engine Optimisation (SEO) is a great tool for growing an online business. It is also somewhat of a necessity for online business owners today. Please don't be daunted by it; the basics are quite achievable by any online business owner, website manager, copywriter or virtual assistant and to help you tackle your SEO,...

clickbait headline swipefile

Proven ‘Fill-In-The-Blank’ Recipes For Creating Headlines Your Readers Can’t Help But Click!

If you want to learn how to write headlines that get attention and get clicked, then download your free copy of our Click-worthy Headlines swipe file.

Request Received! Please check your inbox to confirm your subscription - just so we know you're human ;)