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5 strategies for keyword optimisation for sales pages
5 Strategies for Keyword Optimisation for Sales Pages

Did you know that almost 40 per cent of all product searches start on Google now? That’s a pretty big deal if you run an eCommerce business. Take a look…

7 email marketing mistakes to avoid at all costs
Return to Sender: 7 Email Marketing Mistakes to Avoid at All Costs

Most people spend an average of 2.5 hours a day reading and replying to work-related emails. Then they check their personal email to handle their own affairs and engage with…

most-popular-articles-2018
Most Popular Articles of 2018

Happy new year! I always like to look back on the past year and review what went well (and what didn’t), especially with regards to my business.  The year flew by…

how-to-define-your-brand-voice
How to Define Your Brand Voice and Use It in Your Copywriting

Are you trying to scale up your business? Improve your conversion rate or stand out from the competition? Learning how to define your brand helps you refine your focus, improve…

marketing-funnel-stages
How to Write High Converting Copy for All Marketing Funnel Stages

Imagine opening your inbox and seeing a message from a company you don’t recognize but they’re offering you 10% off if you sign up for their newsletter. While you’re not…

local-search-engine-marketing
10 Easy Fixes for Improving Your Local Search Engine Marketing

78% of local searches completed through a mobile device result in an offline purchase. If your local business isn’t ranking in the search engines, you are missing out on buyer…

client-onboarding
How to Streamline Client Onboarding and Make a Strong First Impression

Congratulations, you’ve just landed a new client! Your digital marketing paid off. You’re undoubtedly excited to dive in and start serving them. When you bring a new client in, there’s…

manage startup finances
How to Effectively Manage Your Startup’s Finances from the Start

Launching a startup is one of the most invigorating things you’ll ever do. There’s nothing quite like taking an idea and nurturing and cultivating it into a full-fledged business. But…

10 Brilliant Ways Google Business Analytics Can Improve Your Business
10 Brilliant Ways Google Business Analytics Can Improve Your Business

The latest estimates show the number of companies using Google Analytics to range from 30 to 50 million companies. You need to be one of them. Because these companies successfully…

How to Speed up Your Content Creation (And Still Produce Great Content)
How to Speed up Your Content Creation (And Still Produce Great Content)

There are only 2 ingredients to successful content production: speed and quality. If you do well enough on quality, all that’s left to worry about is speed. So how can…

How to Write Effective Sales Copy That Converts
How to Write Effective Sales Copy That Converts

Looking to increase your sales? Who doesn’t? Improving your sales copy can boost your bottom line and help you succeed in today’s ultra-competitive online markets. Your sales copy is your…

10 Local SEO Tips Every Small Business Must Do to Rank Higher
10 Local SEO Tips Every Small Business Must Do to Rank Higher

Do you want to be on top of the local search results? Every small business, local to international, yearns to be on top in one way or another, and for…