When you think of your SEO strategy there are a few staples that come to mind; backlinks and content creation are probably two of the biggest. But that doesn’t mean you skip the very basics. At its core SEO is marketing and helping to improve your sales and visibility in...

Constant changes in the world of digital marketing make it difficult for small businesses and entrepreneurs to keep up with the latest industry trends. Just look at the increasing popularity of voice search within the last year. Only three years ago less than 12% of people used voice command search, but...

Did you just start a freelance business? This is an exciting journey in your entrepreneurial growth. But all freelance business owners struggle with two challenges during their first years: attracting new clients and marketing their business. But you don't have to struggle forever. Plenty of consumers are out there and there's a...

How well is your search engine optimisation (SEO) doing? When's the last time you've checked up on your SEO campaigns? In fact, have you ever done so? Chances are you haven't and it's in part due to you not having a clue of how to do an SEO audit. And that's...

Did you know over 50% of adults are unable to correctly identify a paid advertisement or sponsored links in a results page of a search engine or social media feed? This is a great example of the many reasons digital marketers are using a digital media advertising strategy. Instead of waiting for...

* Guest Post by Jock Purtle * Running a business is a rewarding and exciting experience. However, life as an entrepreneur can be very challenging too. Not only do you need to constantly optimise your products, and explore new opportunities, but business owners are constantly on the hunt for new sources of...

You know that having a content marketing strategy is something that every business, no matter the industry or market they're attempting to take over, prioritises. Still, you can't seem to figure out why it's so essential to your business. After all, will someone actually take the time to read all your blog...

The world of SEO is ever-changing. What gets you to the top of the ranks one day won't necessarily work the next, especially if you're not keeping an eye on algorithm updates and new features. However, there are some timeless SEO tricks that will always help boost your performance. These are...

This article was originally posted on Digital Mums Directory, June 2018.   The best digital marketing strategy is the one that converts – right? But how do you make that happen? Better still, how can you improve your strategy to increase your sales conversion rate? You might have started sending out your sales...

Featured snippets have been implemented by Google since 2015 and show up as a ‘snapshot’ of what an internet user has been looking for. Snippets appear as an extract of the most relevant website in response to a specified search. There are many steps a website can take to optimise...

We may have mentioned this before, but for most business owners one of the main aims for their business is to grow. Business process improvement, or basically helping your business to grow in a streamlined way, is always in the back of your mind, even if it isn’t in the...

Often the ‘blogger’ is a stereotyped hipster character taking photos for their ‘food blog’ or telling people that they are a blogger as a career (followed by much eye-rolling by anyone listening). But it’s time to start taking blogging seriously, as the benefits of blogging for your business are huge for...

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