Did you know over 50% of adults are unable to correctly identify a paid advertisement or sponsored links in a results page of a search engine or social media feed?…
* Guest Post by Jock Purtle * Running a business is a rewarding and exciting experience. However, life as an entrepreneur can be very challenging too. Not only do you need…
You know that having a content marketing strategy is something that every business, no matter the industry or market they’re attempting to take over, prioritises. Still, you can’t seem to…
The world of SEO is ever-changing. What gets you to the top of the ranks one day won’t necessarily work the next, especially if you’re not keeping an eye on…
This article was originally posted on Digital Mums Directory, June 2018. The best digital marketing strategy is the one that converts – right? But how do you make that…
Featured snippets have been implemented by Google since 2015 and show up as a ‘snapshot’ of what an internet user has been looking for. Snippets appear as an extract of the most relevant website in response to a specified search. There are many steps a website can take to optimise their chances of appearing in the featured snippet.
We may have mentioned this before, but for most business owners one of the main aims for their business is to grow. Business process improvement, or basically helping your business…
Often the ‘blogger’ is a stereotyped hipster character taking photos for their ‘food blog’ or telling people that they are a blogger as a career (followed by much eye-rolling by…
To grow your business, you need to draw in more customers. You also need to make sure potential customers engage with your business so you can keep their attention. While…
The vast majority of major businesses have large budgets devoted to technological advancements and improvements. While no one would argue that these sophisticated IT systems are a waste of money,…
One of the most valuable things you can do in business today is obtain an email address. With the use of an email address and email marketing software, you can:…
A big part of business is selling, even if you don’t have a product or a store. Succeeding in business means getting clients or customers to engage with your brand,…