When you have put a lot of time and thought into your SEO strategy, and then even more time trying to implement it, it’s only natural to want results immediately. Insert keywords today, get a thousand visitors tomorrow, right? But how long does an SEO strategy really take to work? Baking an SEO...

The power of keywords is not in ranking highly for a broad or generic term, but to rank highly on the phrases that paying customers use. These phrases change with time and trends, and how well search engines think you should rank on certain phrases also changes. Whilst that sounds like...

Voice Searching is not just a talent competition on television with big red turning chairs, it is a trend in SEO that you simply cannot ignore. So, let's explore the facets of Voice SEO and why you, as a business owner or marketer, need to get amongst it. What is Voice...

There is a really easy way to tell if your SEO strategy is working: organic traffic is flowing! Now, while that's all wonderful, it does take time for all of your time, effort and money to start opening the traffic gates to your site. Expect at least 6-12 months. Monitoring your SEO...

One of the most powerful tools in your SEO arsenal just might be something invisible (sort-of). Backlinks are one of the best ways to increase your rankings on search engines and drive traffic to your website. What are Backlinks? In short, a backlink is a website link from another site to yours. By...

Some of the best things in life come to us on a recommendation. Like the book you pick up after hearing your colleagues share positive feedback about it. Or the other half you end up marrying after a friend sets you up on a blind date because ‘you’re just perfect...

An email marketing list is the fabled holy grail of digital marketing, a direct line of contact between you and your ideal clients, fully owned and controlled by you, totally unreliant upon the whims of social media. We pour so much of our marketing efforts into creating a list of...

Today, people can talk about building websites from scratch without batting an eye. Content management systems like WordPress make sure that anyone, be it a freelancer, student, or full-on web developer, can build a professional-looking website without writing a single line of code. You can integrate functionality with plugins, modify...

Entrepreneurship comes with an overwhelming number of tasks. Far more than any one person can reasonable handle, let alone master. And yet we place a huge amount of pressure on ourselves to become the ultimate ‘Boss’ who’s a master content marketer, genius social media expert, savvy SEO specialist, inspired website...

How to do keyword research – the easy way! Keywords are not just what people ‘key’ into their computer to look for something, they are the ‘key’ that unlocks your website and all its goodies for them. Make sure you are giving people your key. Knowing the best keywords that will bring...

The odds are you’ve heard of Google Analytics - especially if you’ve been hanging in my circles for more than 5 minutes! - and you probably know it’s something you can use to maximise the success of your business. You may even be using it already (high-5’s to you!). It’s...

Business owners; has the idea of SEO got your head all in a muddle? Do you just want to get back to the business of running your business and pretend that SEO isn’t a thing? I can sense you all out there nodding your heads (and possible inserting a curse word for...

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