When you’re an entrepreneur in the digital world presence and authority are everything. A business without a powerful online presence and strong authority will struggle to grow beyond a certain level. Reach is equally important, for without it, establishing that presence and authority is going to prove difficult. When you’re starting out...

One free way (aka organic) to get more customers coming to your website is to create a blog. It doesn’t need to be the most original one out there; don’t think that because there a thousand blogs on parenting or business that means that there isn’t room for yours too. Your...

I recently sat down with ever-so talented and inspirational duo from the Excellence:Collective, Ricci-Jane Adams & Laura Elkaslassy, to get their insight on not only their incredible international event coming up this year, but their take on what it looks like for entrepreneurs who are ready to go bigger in...

What do you suppose is the biggest question in digital marketing? Is it “How can you find new clients?” “How often should you email your list?” Or, “What should you charge for your services?” Believe it or not, the question I see asked most frequently by digital marketers and online entrepreneurs isn’t...

Like any industry or sector, entrepreneurship has its buzzwords, and ‘thought-leader’ is certainly one of them. It’s one of those things many aspire to become, but a lot of us aren’t completely sure exactly what it means, or why it’s so important. Becoming a genuine, bona fide thought-leader in your...

Search engine optimisation is how you make it easier for your target market to find you using search engines such as Google. It is a series of strategies aimed to make your website appear higher up on search engine results. Small business owners who have started to get online may feel...

The most powerful weapon in the entrepreneurial arsenal is, without a doubt, their website. I’ve seen so many amazing businesses seriously struggling to meet their incredibly potential, simply for lack of a decent website. Here’s the dilemma that pretty much all business owners face: How do you create a good website for...

If you have an online business, or a website, or a social media business page, or you ever want anyone using the internet to be able to find your business, then you need to learn about SEO. But is it exactly?! I will take it back to the very basics here, so...

Social media marketing is incredibly powerful at driving traffic to your website, provided you have a clear plan to achieve that goal. Too often we get so caught up in the race to drive subscribers or sales that we forget to create a steady flow of traffic. This is super-important because...

Few things are constant in life, but when you’re an entrepreneur there are certain things you can depend on. The endless need to generate leads is one of them. No matter how successful you become, no matter how many clients you attract, or how good  your retention rate is, you need...

In business there is one thing that is as elusive as a unicorn. It also happens to be as rare and valuable as a dragon. What is it? A unique selling point, or USP. This is a marketing term, and it doesn’t quite capture the power and...

Social Media Marketing is one of those things that fills a lot of business owners with dread. We know we should be doing it, we may even enjoy it at first, but at some point it becomes overwhelming, infuriating, frustrating, and even worrying. Managing your social media can be a major...

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