SEO | CONTENT MARKETING | INBOUND STRATEGY | OPTIMISATION
Ah, Facebook, the one social media platform that offers the Holy Grail of marketing opportunities, while confounding you by being the most illogical, fickle, and overly complex platform to understand. Sure, there are a bucket load of Facebook Insights to help you figure it all out, but what does it...
Last week I was delving into SEO for blogging. But making sure people find your blog is only half the battle. The other (arguably harder!) half is writing blog posts that convert readers into paying clients. This week I want to address a related issue a lot of entrepreneurs run...
Search engine optimisation is a baffling topic for many business owners and even many digital marketers. It’s an elusive enigma; you know you need it, but aren’t entirely sure what it means. Every time you see the word ‘SEO’ you’re filled with a deep sense of apprehension and the curious...
If there is one thing required of every modern business it is a dedication to growth. Knowing you need to grow your business is one thing. Doing it is quite another, and often we struggle to know whether we’re seeing true growth at all. The solution is to use growth...
For years now the business world has been a little obsessed with the concept of adding value to your sales efforts. Often called ‘value-added selling’, the notion is really simple: provide your clients with even more value to ensure they get the maximum return on their investment. This, in turn,...
Last week we were looking at exactly how you can use your ideal client to improve your conversion rates. The specific example I used was for Facebook adverts, which are a great way to drive traffic and promote your business. But not everyone wants to pay for an ad campaign....
A while ago we covered the importance of identifying and understanding your ideal client. The term ‘ideal client’ is one of those buzzwords used in business. It gets bandied around a lot. People obsess a little over it, reading everything there is to know about how to create an ideal...
I often get asked what programs and apps I use to help me run my business productively. Clients and colleagues regularly comment on how they see me all over the internet and want to know HOW I do it all without burning out. So I wanted to share with you the...
One of the giants of online marketing is the use of content to drive traffic, build a list, grow a tribe, and (most importantly) convert leads. But when it comes to the specifics involved, particularly how to schedule your content, people often fall down. Most entrepreneurs and digital nomads can...
Whether you’re a total newbie who only has a vague idea what a nurture sequence is, or an established pro who has been using sales funnels for years, creating the perfect nurture sequence is of paramount importance to your marketing efforts. Let’s get a bit of a definition up before we...
Ensuring consistency across your brand can be a bit of a nightmare. You want to grow your online presence and have your fingers in a lot of pies - Facebook, Twitter, Instagram, Pinterest, the list of social media site alone is seemingly endless. Then there’s your website to consider. Email marketing,...
When you’re exceptional at what you do, it can be difficult to convince people to pay a rate that actually reflects your worth. There is a disparity between the perception of value and value itself. What does this mean? You know that your experience, skills, expertise, and unique gifts are worth a...
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