A couple of weeks ago I shared a post on How To Assess The Success Of Your Facebook Advertising Campaign. It proved to be so popular I thought I’d take a more in-depth look at conversion rates across social media and Google AdWords. Despite the obsession so many online marketers have...

How To Assess The Success Of Your Facebook Advertising Campaign   According to the latest statistics from HubSpot, Facebook has over 1.13 billion users who are active on the platform on a daily basis. A massive 72% of adults using the internet are on Facebook, and an even more impressive 74% of...

How to Build an Online Presence for Your Startup Launching your own business these days has become a hip trend. With venture funding and bootstrapping on the rise, millions of hopeful entrepreneurs are realizing their dream of running a business. Unfortunately, many founders focus all their effort on building the...

As a marketer and business development consultant ideal client avatars are part and parcel of daily life for me. I find it REALLY easy to create them and visualise them for my clients, but over the past decade, defining ideal clients for my own businesses has been quite the struggle. Doing...

A website is a great investment to have in one’s business, and WordPress is an excellent publishing tool. WordPress is inexpensive and simple to use, but its popularity as a publishing platform also makes it a target for hackers, so what can you do to improve your WordPress website security? How...

On the 1st of June I had a review of my list building and reach goals and I needed to up my game plan. So, I set my sights on creating a little online experiment. I created a mini battle of the big guns. An advertising play-off if you like. I...

Getting traffic to your website can be hard and time-consuming, or you can make it easy. I know which one I prefer. I'm sure you will feel the same, so I thought I would share with you some quick and easy ways you can start driving some extra visitors to...

When you run your own business, you often wear all the hats… including the marketer hat! BUT, if that’s not what your passions or skills are, it can greatly impact your online marketing results. Trying your hand at DIY online marketing can lead you to: waste hours of time that you...

As a start-up entrepreneur taking a DIY approach to your online marketing, Google Analytics should be your best friend. Not only is using Google Analytics free, but it offers incredible insights that can assist you with streamlining your success. Before you dive in boots and all, you must ensure you are...

The idea of being in business, at it's core, is that you have a product or service that is of benefit, need or desire that you would like people to buy from you. The idea of marketing your business, in any form, is to put your business in front of...

Are you wondering: "How Do I Drive More Traffic To My Website?" Does this picture summarise how you feel about your inbound marketing strategy right now??? "Driving traffic to your site is not a big deal if you are ready to work. Paid online marketing is beneficial only till your amount is...

Just because your online courses and free challenges are hosted off of your website does not mean that you should lose data on the customers and traffic that are accessing them - especially if you have advertising driving traffic straight to them. Hosting your courses on a platform such as...

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