Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Regardless of whether you are marketing to businesses (B2B) or consumers (B2C), attracting your prospects to your brand, product or service is done through developing content in any form that can be consumed and shared.
Inbound content marketing combines search engine optimisation, social media and email marketing to showcase your expertise, build credibility and connection with your audience, and attract a clearly defined audience.
With all these benefits, it’s no wonder that inbound content marketing is reported by over 45% of businesses as their primary source of leads versus outbound (22%). In addition, businesses who prioritise blogging are at least 10X more likely to enjoy a positive ROI.
We do the research to build your credibility and attract more of your ideal customers using professionally written long-form content
Value-adding content written to attract your ideal client
Copy optimised for ideal long-tail keywords
Articles uploaded, formatted and published on your site
Feature image in alignment with your brand
On-page Search Engine Optimisation
We help you build your list, nurture your leads, and convert them
Newsletters created, formatted, distributed based on new blog content
Lead magnets created and integrated into your website
Nurture sequences setup and optimised to funnel leads into your business
Segmenting and managing your list to convert your subscribers into paying clients
Share Your Awesome Customer Attracting Content In #AllThePlaces
Eye-catching graphics that share your expertise and connect your audience with your article content.
Scheduling of social media content to your choice of platforms including Facebook, Instagram, Pinterest, Twitter, LinkedIn, YouTube, Medium
1 min videos created from articles for social media
What gets measured gets improved
Monitoring your online channels for content and marketing performance.
Competitor and gap analysis.
Reporting on leverage opportunities.
Strategy optimisation to maintain growth.