In the modern online world, we are all encouraged to continually market our businesses. Social media, email marketing, video content and more. When you’re getting a new business off the ground, it can feel overwhelming to juggle it all at once. You may think it’s impossible to market consistently with no time.
It can feel like you’re spending your time trying to market your business, rather than actually running it. You create images to share on social media, type up an ad for Facebook or Instagram, spend hours crafting a newsletter to send to your mailing list… The list goes on.
Every day you’re spending a ton of time on creating content, while you struggle to find time for the business itself.
So how can you market your business consistently even when you have no time?
Let me walk you through a couple of tips that will help streamline the marketing process and save you a ton of time. These steps are simple and effective. All you need to do is make the commitment and follow-through.
Tip One: Plan
Take a small amount of time to plan out your content schedule; what topics you will talk about and promote, and on which days you will do so. You can choose to do this yearly, quarterly, monthly or even weekly. You may opt for a combination so that you have a yearly outlook and always know the direction of your content.
Your planning can be as simple or sophisticated as you choose; a simple spreadsheet, or a fancy bullet journal planner. Choose whichever option works best for your planning style.
Tip Two: Schedule Ahead of Time
There are plenty of scheduling apps to help you manage social media content; Planoly, Hootsuite and Later just to name a few. By utilizing these applications, or those built-in to platforms such as Facebook’s Publishing Tools, you can set up content ahead of time on your platforms.
This allows you to maintain a constant presence on social media, even if you are busy, sick or on holidays. It’s best not to schedule too far ahead, as your marketing and business needs may change; while you might have a content plan for the next 12 months, it’s best to keep scheduled posts at around 1 week to 2 months.
Tip Three: Batch Your Content
This goes hand-in-hand with scheduling content ahead of time and is all about creating that content in large batches. By doing so, you can create content that is consistent and thematic.
Consult your plan and create a series of images, text or videos around a singular topic, to be shared across your social media.
Don’t feel trapped into crafting extravagant or lengthy content. You don’t need to spend hours in Photoshop making the perfect image or write a page long essay on each topic. A simple quote or infographic can be just as powerful while saving you time in creation.
Tip Four: Network
Joining networking groups is a fantastic way of participating in a kind of passive marketing for your business. These groups may be physical meetups or online communities, such as Facebook groups or Pinterest tribes.
Staying active in networking groups helps people to recognize your name, business or logo and is a relatively simple way to display your expertise. Show up in these groups and provide valuable insights to your industry, answer peoples questions and promote your services where possible.
Note: some groups allow promotion within certain guidelines, whilst others frown on self-promotion. Always check the Facebook group guidelines about what is and isn’t acceptable behaviour.
Bonus Tip: Keep Going
The ability to manage a business as well as advertising requires practice, patience and a little bit of self-discipline.
Like money, to save time you have to spend time. Just a little time spent each week or month can set you up to save time later, while still maintaining a strong social media presence.
Still have questions about marketing when you’re time-poor?
Pop them below in the comments!