Online Business Development


For Freelancers & Solopreneurs

Are you a solopreneur or freelancer who’s ready to stop stumbling around in the dark and build a business that is truly aligned to you?  

What if you could escape the business overload, stop throwing spaghetti at the wall, and actually make something stick for once?

Does your business life often look like this… 

Open computer.

Stare helplessly at your To-Do list trying to decide which task is the most likely to move you forward.

Read BuzzFeed for 2 hours because you can’t decide.

Agonise over investing another $100 in Google Ads or Facebook Ads.

Post something random on Instagram.

Have a panic attack that someone will find out you’re a fraud and have no idea what you’re doing.

Question every decision that led you to think starting your own business was a great idea.

Have a breakdown when you realise you did the same thing yesterday and you’re no closer to any of your goals than you were before.

It’s not that you don’t know what to do or don’t want to do it.

You’re motivated. You’ve got plans. You’re ready to get started.

But on WHAT?

Which of the million marketing techniques is right for you?

What business strategy is going to give you the best ROI?

Which subscription service is actually going to do what it promises?

That’s it. Enough.


It’s time to quit all the drama llama and do what you came here to do.


Create a business you love, with marketing that works for you.

You started your business for a reason.

You didn’t start your business to spend your time feeling overwhelmed,
or guilty for every moment you’re not at your computer,
or wondering if today’s the day you give up and crawl back to Seek.

You came here because you had plans and dreams and you wanted to
build a business that truly aligns to who you are.

You want to create a business that does good and feels good.

What would it mean if you could make that happen?

To find out, take the leap and join the




Then say hello to strategies that actually work,
a To-Do list that moves you forward,
and the business you’ve dreamed of.

I’m Robyn, and being a serial entrepreneur, freelancer and agency owner, I’ve been where you are. I’ve had the awkward conversations about pricing with clients. I’ve had to decide which service to throw my money and attention behind. I’ve made love to the Refresh button on Seek more than once.

Basically, I’ve made all the mistakes and tried all the things, so you don’t have to.

In my Masterminds, I use everything I’ve learnt in my 10+ years in business and marketing to take you from stuck and frustrated to knowing exactly where you’re going and how to get there. I’m devoted to your success and doing whatever I can to get you to where you want to be.

“Definitely much more than a mastermind. More like a circle but with accountability and a serious level of support that’s more than just a “there there, you can do it” kind of thing. The word sanctuary comes to mind.”

K Sheppard, Writer & Events Coordinator

Here’s what it looks like:

Membership to the private and supportive Facebook group
Fortnightly calls with a small group of peers
Cancel-any-time membership

Basically, this is…

Guidance to make real headway towards your big goals

Ongoing support from someone who’s been there, done that, got the T-shirt

Generous advice and motivation to keep up your momentum

Clearing your To-Do list by being able to make decisions faster and smarter

The opportunity to talk about anything that comes up in your business. Seriously, anything…

Help me, I have the customer from hell
I’ve eaten an entire bag of Doritos in 10 minutes and I haven’t left the bed all day because I’m just doomed
Google just changed its algorithm AGAIN and now I’m at the bottom of the ranking. FML.

Just some of the topics we frequently cover:

Business and marketing strategy (where should I spend my time for maximum ROI? What will work best for me?)

Planning (where am I now? Where am I going to?)

Lead generation (attract, engage, nurture)

Creating compelling offers (what do people want? How do I give it to them?)

“This is exactly what I needed for my biz when I joined. I love our masterminds with Robyn. Every time I end up with s great actionable to do list that I know will move me towards my business goals. If you are looking for value, this is it!”

A Kaldy, Content Strategist

Here’s a big business secret… Results come when you stick to a plan.

This mastermind is about helping you design the best marketing and business approach that is right for your individual goals.

I’m sure you’ve seen those Ultimate Marketing Success programs that promise to quadruple your leads in 14 days. I can imagine that sounds pretty attractive, right? But these programs are not tailored to your unique situation. They don’t know you – the person and personality behind your business.

They’re not asking questions like, “What makes you so determined to help your clients? How do you want to feel each morning when you sit down at your computer? What marketing tactics make you feel icky and which ones light you up?”

The Optimise and Grow Mastermind helps you build your own success story.

This mastermind is for people who are prepared to do the work and learn what’s right for them, not just follow someone else’s formula.

“… a sanctuary.”

“… a beautiful space! I love it so much.”

“ … an idea inspiring circle.”

“… a supportive, inspiring, nurturing group cheering each other on from the sidelines.”

“… a lovely sense of connection and understanding and appreciation.”

“ … good to have that sense of accountability and keeping on track.”

“ … I love the deeper personal and philosophical aspects.”

This Mastermind IS …

About customising business and marketing solutions that actually work for you, not what worked for me.

A space where you can feel safe asking all your marketing and business questions because we’ve all been there (or are there)

A place where the entire group (especially me) genuinely care about you and your business, and where I will work as hard as I can to help you get to where you want to go

A community of people going through exactly what you’re going through.

This Mastermind is NOT …

A magic wand to do the work for you and fill your bank account

A ‘I preach and you listen’ deal. This is a real community where we all have genius to share and experiences to pass on.

A set program you have to follow.

Time intensive training course.

I believe deeply that there’s no one-size-fits-all approach to marketing or business development. I don’t formally ‘teach’ you anything – no ‘guaranteed’ process, no ‘sure-fire’ program. You and your group set the direction of the calls each week.

Need to talk about SEO? We can do that. Need to vent about yet another ‘free sample’ request? We can do that too.

In the words of Captain Planet, the power is yours.

No, I promise there are no long screenshare training videos. But if that just made you cry out in horror, I do have DIY marketing programs and eleventy-billion how to articles on this website to take the edge off.

Every session starts with each person discussing what’s happening – the good stuff, the bad stuff, what’s working, what’s not. This means you get to raise your actual real-time issues, every time. And you hear how other people are working with their challenges too.

And, if it’s not for you, you can cancel your membership anytime.

It’ll be as intense and useful as you make it. Your results are in your hands.

And really, running a small business on your own is already pretty intense. This should make it less intense by having a supportive bunch of people around you who get what you’re going through and can guide you with specific, practical actions to take.

Do you have time to NOT do this? How many more days do you want to spend hoping the business fairy godmother is going to show you the way forward?

If you:

  • Prefer failing fast and course correcting, over dithering for a year on a single tweet
  • Appreciate directness and honesty
  • Believe it’s really time to get serious about this business thing and are looking for the guidance to help you do it
  • Want to stop questioning why you even started a business in the first place
  • Want to connect with a group of people who really understand what it means to be in business
  • Can commit to calls during business hours on weekdays (AEST).

Then you’re a great fit and I’d love to have you on board.

Nobody said small business was easy. And they were right.
But it doesn’t have to be a confusion-fest of trying everything and succeeding at nothing.

If you need a place where you can be seen and validated, learn how to make the changes in your business you’ve been hoping for, and cut through the resistance to find total confidence and direction … this is it.

Applications for the 2019 intake of the Mastermind are open now.

After you submit your application, I’ll be in touch to say hi, talk through your goals, and discover whether this is for you.

Your Investment

$99 per month – NO LOCK IN contract

This is probably LESS than a single client job. If you brought in just one extra job as a result of
knowing where to devote your energy next, you’ve already made back your investment and then some.

If anyone got to the end of my program and hadn’t at least made back their investment, then I’ve failed (and I hate failing!).

So, you read to the end. That means you’ve resonated with what I’ve said
and likely interested in what I’m offering (and may I say, you have excellent taste).

Ready for 6 months of A-ha moments, ideas and momentum?

Fill in the Expression of Interest form below and I’ll be in touch.

Applications are open now until February 1st 2019 and the next intake is not until June 2019
(that’s a lot of working weekends to wait… #justsayin)