Search Engine Optimisation (SEO) is a great tool for growing an online business. It is also somewhat of a necessity for online business owners today.
Please don’t be daunted by it; the basics are quite achievable by any online business owner, website manager, copywriter or virtual assistant and to help you tackle your SEO, I am sharing below my Top 10 DIY SEO tips to start your business on the right track to being found online by your right customers.
As you would know yourself, a huge percentage of people now research and shop around online before making a purchasing decision. And usually, the first place people start their shopping research is by searching online.
The search may be in a search engine like Google, an e-commerce platform like Etsy or eBay, or a social media platform like Pinterest.
If you have an online business, you need your business to be found quickly and easily by customers who are searching for your content, products or service.
If you can’t be found in search engine results, you are losing business Every. Single. Day!
To have your business found online by the right clients, big business or small business, SEO should be included as an integral part of your ongoing marketing strategy.
It is not enough anymore to just have a website, or a blog, or a social media account, or the best sales page ever… they are all very useful tools to drive traffic and business, but for them to be effective you need them all to be working FOR you… not just sitting online aimlessly waiting for someone to stumble across it… or worse still require you to continuously promote promote promote your website for anyone to know about your business. That’s tiring work. Which is why I personally love SEO as strategy for growing a business.
Using Search Engine Optimisation as a marketing strategy ensures your website, content and social media efforts are always working FOR you. And, when done well (and is all above board) it is a marketing activity that continues to work without continual funding like advertising.
It works on websites, big online ecommerce stores, social media… the works. This is why I encourage you to incorporate SEO into your marketing mix… or at the very least hire a professional to do some of it for you so you stop missing out on business.
You can have the greatest landing page or the greatest content in the world… but it really means nothing if your business can’t be found easily by potential customers searching for your product or service.
After all, I’m sure you don’t want your ideal customers finding only your competitors… right?!
I’m sure you would much rather potential clients see your brand and click through to your website first.
So how do you make sure that happens?
There are many many SEO strategies that can help you be found online and rank higher in search engine results… The good news is, you can absolutely do a good proportion of your Search Engine Optimisation yourself. To help you get started, below I share some DIY SEO tips to help you navigate your way to search success.
My Top 10 DIY SEO Tips
Ensure you have a mobile optimised / responsive website that doesn’t encounter a high number of 404 error page hits. (This is also of great help to your customers!)
Have page URLs containing a relevant keyword or phrase for each page.
Use headings in your copy that answer a question or solve a customer’s problem. Also include keywords and key-phrases in headings.
Use appropriate online copy formatting.
Name your images with the focus keywords or key phrase for the page they are appearing on (this also helps you find your image files on your computer or in your online media gallery btw!).
Give your image an alt tag and description with the focus keywords or key phrase.
Cross-link keywords throughout your website (in body copy and using ‘related posts’ is a great way to do this).
Link out to other reputable websites where appropriate, and build organic back-links to your content also.
Write content using the language your ideal customers would use to find your product or service.
Target head and long-tail keywords / phrases that your target market would use to find your product, service or business, to get the best results in terms of traffic quality.
Long tail keywords are keyword phrases which are very specific to whatever you are writing about. Whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. Around 20-25% of daily Google searches are of very specific long tail keywords.
Short Keyword example: pink dress (lots of results, broad spectrum of results, high competition)
Common or Head Keyword example: buy pink dress (still a lot of results and ranking competition, more applicable results)
Long-Tail Keyword example: where to buy pink dress in Australia (lower amount of results and competition, highly tailored results, customers more likely to engage and buy)
GET HELP WITH SEO
If you would like help getting started with Search Engine Optimisation, if you want to know more about SEO strategies that can work for your business, or if you’d really rather someone else just do it all for you, send me a message now and I can help you tackle SEO.