If you have a website and no blog, you are missing out. According to research, a well-written blog as the main component of your website will give you a whopping 434% chance of being ranked well in organic search engine results. In order to have a well-written blog, you need to be up to date with the latest blog writing tips first.
Blogging for business is a lot different than just writing in your diary, you have to learn how to write articles that other people will want to read, and in a specific structure that will keep readers interested.
The problem is that with Google’s constant changes in algorithms, one wrong move in your article and you could be increasing your bounce rates and lose some major engagement.
Keep on reading to learn the best blog writing tips for creating optimised blogs that will keep you ahead of your competition and give you an epic ROI!
Let’s get started.
Perform Detailed Keyword Research
Before you even begin to create a content calendar, you need to do some very detailed keyword research to discover what your target audience is actually looking for.
Find out what their problems are, and the exact phrases they are typing to look for those answers on Google. Google Keyword Planner is a great tool for finding the right keywords that align with your mission and your product.
Use the Right Long-Tailed Keywords
Short Keywords are great, however, if they are a popular keyword that means that you are probably competing against reputable websites for that keyword.
By changing that keyword into an exact phrase that your audience is typing for a specific goal, you can now generate more exact leads with less competition and dominating the traffic for that phrase.
For example, if you are a niche baking website such as gluten-free baking, instead of using a keyword such as “gluten-free”, use a long-tailed keyword such as “how to bake a gluten-free cake”.
Do Not Stuff Your Keywords
You may be thinking that the more times you use a keyword in your post, the better, right?
Wrong! This is known as “keyword stuffing” and will actually get you penalised by Google and hurt your SEO.
Keyword stuffing looks inauthentic, forced and just unnatural. Avoid this at all costs.
Know Where to Place Your Keywords
Now that you know not to stuff your keywords, you need to know where to optimise them properly so you are not using them too much or too little.
There are a few key parts of the post to add your keywords so that it looks natural and Google will find you easily.
The main headline or title tag is the first place that Google searches for in the results page, so having this optimised is key. Include the keyword as close to the beginning of the title tag as you can because, after 60 characters, it will get cut off in the results page.
The keyword needs to be placed into your meta description as well. This is a great place to include the long-tailed keyword as Google will reward you for exactly matching the viewer’s intention when they type that phrase in the first place.
Make sure you make use of the entire space in the meta, making it as enticing and captivating as possible. This is your chance to engage the reader to click to learn more about the topic.
Google will also look at your URL to match the user’s intent in their search. If the keyword is there and relevant to the body of the article, then you are in the clear!
Keep the URL short and sweet, if it is too long, the keyword will be cut from the SERP (search engine results page).
Headers and Text Body
This is where optimisation can get a bit tricky. Use the keywords too much and you could be penalised, use them too little and no one can find you!
By placing the keywords into one header, the first paragraph, the conclusion, and naturally throughout the article, you are using the keywords in a way that will improve your SEO.
Remember to focus on what the reader wants to learn, it is about improving their lives, not about getting as many rankings as you can which makes you seem inauthentic and overly sales-like.
Optimise Your Images
Now that you have optimised the body and the text of the article, there is another key component to optimise, the image.
Google will not rank you based on the images you select, however, it will rank you based on the ALT text you used for that image. This ALT text notifies Google what the description of the image is about.
Take the time to rename the file of your image to an actual description of the photo. For example, if you are a supplement company and you have a photo of a protein shake, change the file name from “IMG987654” with the keyword such as “healthy protein shake”.
Use Internal Links
The more content you have on your website, the more internal links that your website should have. This will keep users on your page for much longer and is one of the best blog writing tips to decrease your bounce rates.
A great way to do this is to create a “mind map” of all your articles, then figure out how you can link the relative ones to each other. This is also a great way to promote any products you have such as courses, e-books, photos, etc.
By having a few internal links per article, you are creating more value for the reader and displaying the amount of free information you have to give. Try not to include too many links in the same area of your article, because this can look too sales-like and could affect your SEO.
Update Old Posts
Now that you have learned new blog writing tips to improve your SEO, it is time to go back to your previous articles and sparkle them up a bit.
Rearrange the keywords placements, update the information, and even the meta or URL to see how it can affect the ranking of that post. Then sit back and watch the analytics change!
Make Sure Your Blogs Are Mobile-Optimised
According to research, 63.4 percent of people will access Google from their mobile device. This means that you must have a website and blog optimised for easy mobile access.
There are a lot of incredible websites out there that look amazing on a laptop, then once you access that site from a mobile device, it is hard to navigate, it loads slowly, and looks very unorganised.
Make sure you use a responsive design website to enable all the features of a mobile-friendly page.
Do Not Overuse Topic Tags
Topic tags are an incredibly useful feature for any website, they make it easy to navigate and locate relative information. However, if overused, it can lead to penalisation.
Avoid this issue by taking a closer look at your title tags, if there are any two that look similar, scratch one of them because they should all represent a different category.
For example, if you are a fitness website, if you have the tags “fit”, “fitness”, fit life” etc, this will affect your SEO because it will look like duplicate content.
Start Guest Posting
Guest posting on reputable websites is perhaps one of the best blog writing tips you could follow. Google will see these posts that link back to your site, and start to consider you as a reputable website as well. However, there are some rules you should follow.
First off, you want to make sure that the website you are writing for is relevant to your own website. If you are a skincare website if you write for an automotive website, do you think those readers will actually want to purchase your products?
Be prepared for rejections, the bigger the website is that you want to write for, the harder it will be to write for them. Be persistent and keep trying, because that audience is going to skyrocket your SEO rankings!
Learn More Strategic Blog Writing Tips
By using these proven blog writing tips, you will boost your SEO rankings, increase engagement and convert more customers easily.
There is so much more to learn about blogging and SEO, and sometimes it can feel overwhelming at first.
Book an SEO training session to learn how we can help you boost your return on investment from blogging.
Until next time, happy marketing!