The vast majority of major businesses have large budgets devoted to technological advancements and improvements. While no one would argue that these sophisticated IT systems are a waste of money, they may not be doing as much as some business owners may think when it comes to business optimisation.
It’s also a mistake to think that just because a business has invested a good deal of money into gathering data regarding its performance, that means the data is being analysed correctly and put to good use when it comes to making appropriate changes to workflow, online presence, and business operations.
In fact, much of the time business owners spend analysing and discussing this data is actually wasted time, especially given the fact that there are now software programs available that could be doing all of this work for them. It could be argued that the traditional optimisation process itself could be optimised.
What is Optimisation?
Business optimisation involves the analysis of the business’s existing policies, processes and campaigns, and the implementation of targeted changes intended to improve their efficiency.
It’s important to note that while the end goal of optimisation is always the same, there are a vast number of different methods that can be employed in helping businesses achieve this goal. This article is intended to help business owners understand the importance of optimisation and what it entails.
The primary purpose of business optimisation is to ensure that each action taken by a company, internal or external, will have a maximum amount of effect. Once a business’s workflow, marketing plan, and customer service process has been optimised, it will be able to run efficiently with the least possible expenditure of time, money, and effort. This benefits all employees from supporting team members to management, as it helps to reduce stress, free up time, and provide predictability and control over business processes that would otherwise be absent.
Optimising a marketing campaign, or online presence, is done so to deliver the same or greater outcomes more efficiently, with less cost to the company, or to deliver greater outcomes with easier processes.
Primary Benefits of Optimising
The most obvious benefit of optimising a business is improving its efficiency, but this concept has already been introduced. Let’s take a look at a few lesser-known benefits of optimisation instead.
Some of the measures used in optimising a business, which will be discussed in more detail below, can help to ensure that all of the company’s data is accurate and up-to-date. This will improve employees’ abilities to avoid potentially costly errors due to inaccurate data and will ensure industry compliance. Automated data input gives managers and team members alike the peace of mind of knowing that they’re working with accurate, reliable information and making important business decisions based on it.
Optimisation can also lead to greater adaptability in the face of marketplace changes and unexpected setbacks. It helps business owners and high-ranking managers identify and understand the challenges that their business faces and take action to address these challenges. This flexibility is key in today’s ever-changing business world.
Finally, optimising a business can help to improve team performance monitoring, which can lead to substantial increases in productivity. This monitoring and reporting can wind up helping managers identify potential problems such as human error, strategic weakness, or lacking customer service. There’s nothing like full transparency to place a team in the ideal position to ensure continual improvement.
There are many techniques employed in optimising a business, some of which are simple and some of which are quite complex. Process re-structuring, sometimes referred to as workflow optimisation, is arguably one of the most important of these techniques, and it is also one of the most straightforward. It involves identifying any step within a business process that could be improved upon due to inefficiency or lack of relevance to overall business goals. Once the steps or processes that fall into this category have been identified, they can be changed or even eliminated in order to streamline the workflow.
Automation is becoming increasingly possible, and popular, across a wide range of business operations. If there are processes or even steps of a process that can be completed by the right software program instead of an actual worker, it’s worth investing in the software or tool required to do so. This will help to reduce the amount of menial labour employees must perform, allowing them to spend more time and energy working on high-productivity projects.
In today’s technologically reliant world, just about every successful business has a website and a social media presence. These require a certain amount of upkeep. In the context of social media management, this traditionally involved assigning a team member to manually log into the company’s account and make posts three to four times a day, which is quite inefficient in comparison to simply purchasing a social media tool to plan out posts for a month in one go. Better still, there are many platforms that offer cross-platform publishing so your marketing materials can be in more than one place without extra workload!
Similarly, website optimisation can help to reduce the amount of time and energy that a business’s employees must devote to keeping its website up-to-date and tracking user behaviours. There are plenty of tools available to assist with everything from attracting new browsers to conversion optimisation, so it’s absolutely worthwhile to ask a professional about what software programs will be best able to optimise a business’s website to be more customer-friendly and improve lead generation.
Improve Efficiency & Productivity
The most important thing to realise is that business optimisation is a specialised field, so it requires specialised data analysis tools and expertise. When you work with a company to optimise your business, you will see almost immediate improvements in efficiency and productivity, which inevitability results in greater profits and growth.
Want to learn more about how to optimise your business? Contact us to see how we can make your operations more efficient and productive.
Strategic Optimisation + Growth consultant for lean start-ups and change-making entrepreneurs enabling them to grow their business in a sustainable and profitable way. My super-powers are customer experience optimisation, SEO, and leveraging data insights for business growth. #fuelledbycoffee